Loot Boxes are the current fear around the gaming world. Using my limited understanding of the business side of gaming, I cite examples of recent and familiar monetization systems as to why, in my opinion, loot boxes won’t come to WoW anytime soon. Unless they want to shoot themselves in the foot that is.
This question has already been addressed in a recent Blizzcon interview. But with the recent talk within the industry about loot boxes and how this topic is bound to come up again, this is a good spot to at least have a discussion.
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